Winning Is Personal, Not Negotiable.

Ashlee Rich Stephenson

Portraits of New Strategies Group

Ashlee Rich Stephenson is the President of Just Win Strategies.

A general consultant and pollster, Ashlee currently advises candidates for political office, issue advocacy organizations, independent expenditure campaigns and corporate interests.

In 2015, Ashlee was named in the inaugural “40 under 40″ class of the American Association of Political Consultants (“AAPC”).   In 2014, Ashlee earned the “Rising Star” distinction by Campaigns & Elections Magazine.

Ashlee has worked on and advised several Republican presidential campaigns, including serving as the Polling Director for New York City Mayor Rudy Giuliani’s 2008 presidential committee. In 2012 she conducted focus groups among swing female voters on behalf of the Romney for President campaign. In 2011 she directed the successful voter contact program for Michele Bachmann’s historic Iowa Straw Poll victory.

In the 2014 election cycle, Ashlee served as a general consultant for Iowa’s Senator Joni Ernst – helping Ernst become the critical 51st Republican in the United States Senate.

In 2014, Stephenson served as the general consultant for top targeted state legislative races in the state of West Virginia, helping the Republican Party take back the lower chamber in the state legislature for the first time in 80 years.

Ashlee provides political analysis and briefings for a number of groups and organizations. In addition, she appears as a strategist and pollster on Washington DC’s FOX 5 News and Ashlee serves as a volunteer trainer for Morton C. Blackwell’s “Leadership Institute.”

A graduate of Allegheny College in Meadville, Pennsylvania, she holds a Bachelor of Arts in Political Science and a minor in Spanish. In 2008, Ashlee was featured in Allegheny College’s “The First Five,” a series of profiles celebrating the accomplishments of Allegheny College graduates in their first five years as alumni.

A native of Pittsburgh, Pennsylvania, Ashlee resides in Alexandria, Virginia with her husband Mark, two children and cocker spaniel, Chip.  


Kim Jessup


Kim Jessup is a Senior Strategist at Just Win Strategies.

Kim Jessup is an expert in providing leadership to build coalitions among individuals, private and non-profit organizations, industry groups and elected officials. She is an innovative executive with extensive experience and a proven ability to manage and lead large-scale teams. Kim specializes in developing, cultivating and building relationships to achieve success. Kim currently serves as State Director for, a national grassroots organization advocating on national and state levels for public education options
by working with policymakers, legislative entities and the public to promote the benefit of innovative public schools.

Kim has provided strategy consulting, staff and volunteer leadership for more than 20 years on behalf of non-profits, major municipalities, regional, state and national campaigns. She has managed dozens of high profile events featuring both national and international dignitaries including the President of the Republic of China, Secretary of State James Baker and President George W. Bush.

Kim served as a lead consultant for a winning Texas Republican state chairman race whose election marked the first time in modern history that a challenger defeated a sitting incumbent at the state convention. Kim served as Regional Vice President for the Arthritis Foundation South Texas where she established and managed all aspects of the regional office. She was responsible for developing the board of directors, management of fundraising and major gifts, providing training, managing staff and volunteers, building patient advocacy coalitions, developing and monitoring the annual business plan and budget.

Kim currently sits on the board of the St. Luke’s Hospital Friends of Nursing Advisory Board and is a member of two exclusive women’s organizations: The Sterling Group and The Woman’s Club of Houston. Kim has also served on the Board of Directors of the Lupus Foundation of America and the Greater Houston Pachyderm Club where she held numerous offices including vice president, programs and secretary. She has served as Director of Development for the Harris County Republican Party, was an appointee to the Governor’s Commission for Women under George W. Bush for two consecutive terms and twice chaired
the Texas Women’s Hall of Fame. Kim was Marshall for the Bush/Cheney for President Campaign and Chair for the Governor’s Conference for Volunteer Leadership, and served as committee leader for both the Texas and National Republican Conventions.

Kim has one son, Aaron, and resides in Houston, Texas.