Winning Is Personal, Not Negotiable.

Ashlee Rich Stephenson

Portraits of New Strategies Group

Ashlee Rich Stephenson is the President of Just Win Strategies.

A general consultant and pollster, Ashlee currently advises candidates for political office, issue advocacy organizations, independent expenditure campaigns and corporate interests.

In 2015, Ashlee was named in the inaugural “40 under 40″ class of the American Association of Political Consultants (“AAPC”).   In 2014, Ashlee earned the “Rising Star” distinction by Campaigns & Elections Magazine.

Ashlee has worked on and advised several Republican presidential campaigns, including serving as the Polling Director for New York City Mayor Rudy Giuliani’s 2008 presidential committee. In 2012 she conducted focus groups among swing female voters on behalf of the Romney for President campaign. In 2011 she directed the successful voter contact program for Michele Bachmann’s historic Iowa Straw Poll victory.

In the 2014 election cycle, Ashlee served as a general consultant for Iowa’s Senator Joni Ernst – helping Ernst become the critical 51st Republican in the United States Senate.

In 2014, Stephenson served as the general consultant for top targeted state legislative races in the state of West Virginia, helping the Republican Party take back the lower chamber in the state legislature for the first time in 80 years.

Ashlee provides political analysis and briefings for a number of groups and organizations. In addition, she appears as a strategist and pollster on Washington DC’s FOX 5 News and Ashlee serves as a volunteer trainer for Morton C. Blackwell’s “Leadership Institute.”

A graduate of Allegheny College in Meadville, Pennsylvania, she holds a Bachelor of Arts in Political Science and a minor in Spanish. In 2008, Ashlee was featured in Allegheny College’s “The First Five,” a series of profiles celebrating the accomplishments of Allegheny College graduates in their first five years as alumni.

A native of Pittsburgh, Pennsylvania, Ashlee resides in Alexandria, Virginia with her husband Mark, daughter Blake and Cocker Spaniel Chip.  In her free time she enjoys running and completed her first full marathon in May 2011.

Josie Peterson
Political Director

Portraits of New Strategies Group

Josie Peterson is Political Director at Just Win Strategies. Josie advises candidates running for office, helps develop public affairs initiatives, and works with Just Win Research, studying public opinion and providing guidance to corporate and public affairs clients.

Josie most recently served as Director of Special Projects for the Ted Cruz for President campaign, working in early states like Iowa and South Carolina, as well as with major surrogates.

In 2015 Josie served as the Iowa State Director to the Scott Walker for America presidential campaign where in a short amount of time the team delivered leaders in all of Iowa’s 99 counties and a statewide leadership team of over 200 key and influential Iowans that included 9 out of the state’s 24 Republican state senators.

During the 2014 election cycle, Josie worked on Senator Ernst’s winning U.S. Senate campaign in Iowa. Through the Republican Primary, Josie led the “Team Joni” grassroots operation as the statewide field director. She managed the critical field program that aided Senator Ernst’s resounding victory in 92 of 99 counties in the six-way GOP primary contest. Josie was promoted to Deputy Political Director for the General Election, and managed the statewide activities of the field team across Iowa, along with coordinating the campaign’s day-to-day political activities.

As an undergrad, Josie developed her political skills through internships at the National Republican Congressional Committee, the Washington office of Congressman Rick Berg (R-ND), the 2012 re-election campaign for Congressman John Kline (R-MN), the Minnesota House of Representatives, and several Minneapolis non-profit organizations.

A farm girl hailing from rural North Dakota, Josie is a graduate of the University of Minnesota. She now resides in Washington, DC.

Kim Jessup
Senior Advisor


Kim Jessup is a Senior Advisor for Just Win Strategies.

Kim’s expertise is in providing leadership to build coalitions among individuals, private and non-profit organizations, industry groups and elected officials. An innovative executive with extensive experience and a proven ability to manage and lead large-scale teams, Kim specializes in developing, cultivating and building relationships to achieve success.  Kim has provided strategy consulting, staff and volunteer leadership for more than 20 years on behalf of non-profits, major municipalities, county level, state and national campaigns. She has managed dozens of high profile events featuring both national and international dignitaries including the President of the Republic of China, Secretary of State James Baker and President George W. Bush.

Kim served as a lead consultant for the winning Texas Republican state chairman race on behalf of Steve Munisteri. His election marked the first time in modern history that a challenger defeated a sitting incumbent at the state convention. Kim has lead the efforts for dozens of local and state campaigns and today serves as the Texas state coalition manager for, a national grassroots coalition that supports school options, open enrollment policies and innovative education programs through communications and legislative involvement.

Kim served as Regional Vice President for the Arthritis Foundation South Texas where she established and managed all aspects of the regional office. She was responsible for developing the board of directors, oversight of fundraising events and major gifts, providing training, managing staff and volunteers, developing and monitoring the annual business plan and budget.

Kim currently sits on the board of the Greater Houston Pachyderm Club where she has served as vice president of membership, programs and secretary for the past five years and is a member of the exclusive women’s organization The Sterling Group. Kim has also served on the board of the Lupus Foundation of America. She has worked as Director of Development for the Harris County Republican Party, was an appointee to the Governor’s Commission for Women under George W. Bush for two consecutive terms and twice chaired the Texas Women’s Hall of Fame. She was Marshall for the Bush/Cheney for President Campaign and Chair for the Governor’s Conference for Volunteer Leadership, and served as committee leader for both the Texas and National Republican Conventions.

Kim resides in Houston, Texas where she has been a resident for over 30 years.